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Luxxterior Design Studio

Commercial

Sweethome Bathroom

Flagship showroom design

A luxury boutique showroom that walks visitors through curated lifestyle zones instead of rows of product.

Sanitary ware showroom hall with marble columns and a lit display counter

Client

A leading sanitary ware brand

Sector

Commercial

Year

2025

Design concept

A leading sanitary ware brand needed a home for its full range of fittings and fixtures, from faucets and basins to bathtubs, toilets and shower systems, in a setting that felt aspirational rather than transactional.

The design was centred around creating a luxury boutique experience, blending functionality with elegance. The spatial layout guides visitors through curated lifestyle zones that emulate real home settings, spa like master baths, minimalist powder rooms and modern wet areas, so customers can see products in context.

Integrated lighting does the selling. Every display unit is lit to show material and finish honestly, which matters more in this category than any amount of signage.

Scope of work

  • Retail concept and zoning strategy
  • Full interior design and execution
  • Display and lighting design
  • Consultation area for trade clients
Showroom aisle lined with basins under a black track lighting grid
Showroom aisle lined with basins under a black track lighting grid
Long run of basin displays with round mirrors above
Long run of basin displays with round mirrors above
Showroom reception with brand signage and dark display bays
Showroom reception with brand signage and dark display bays

Detail

Key features

01Modular display units with integrated lighting to highlight material and finish
02Neutral, timeless colour palette with accents of matte black and brushed gold
03Natural textures in stone, wood and glass to evoke comfort and sophistication
04Interactive digital screens for product specifications and customisation
05Private consultation area for architects, designers and clients

Outcome

The project successfully elevated the brand’s retail identity, driving increased customer engagement and providing a refined environment that appeals to both retail and trade professionals.

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